The Art of Curating: Behind The Mayfair Hall’s “Autumn in New York” Collection

Curating a new collection at The Mayfair Hall is an exciting and thoughtful journey. Each collection we create is designed to evoke a sense of place, mood, and beauty, capturing an essence that transforms everyday spaces. Today, we’re delighted to give you a behind-the-scenes look at how we brought our newest collection, Autumn in New York, to life—from the first spark of inspiration to the final reveal.

1. Finding Inspiration: Embracing the Spirit of Autumn in New York

Every collection begins with an idea—a feeling we want to capture and share. For this collection, we drew from the magical atmosphere of autumn in New York City, where tree-lined streets are painted in hues of gold, burnt orange, and crimson, and cozy interiors invite us to savor every moment of the season.

Autumn in New York brings to mind evening walks in Central Park, the scent of chestnuts roasting on city sidewalks, and elegant gatherings in candle-lit spaces while in the background you listen to the magnificent voice of Ella Fitzgerald singing Autumn in New York. We wanted to create a collection that mirrors these moments of warmth, nostalgia, and sophistication.

2. Creating a Mood Board to Define the Aesthetic

With a theme in place, the next step is to create a mood board. This visual tool serves as a guiding compass for the collection, helping us refine the aesthetic and set the tone for each piece we select. The Autumn in New York mood board is a tapestry of colors, textures, and scenes from iconic NYC fall moments.

• Color Palette: For this collection, we chose a warm palette of soft amber, cinnamon, beiges, and taupe, balanced with touches of gold and matte chocolate. These tones capture both the foliage of autumn and the sophisticated elegance of New York interiors.

• Textures and Materials: We leaned into natural textures like velvet, wool, and brushed brass to evoke a sense of warmth and depth, while polished finishes add an urban edge. Think of luxurious throws, colored glasses, and gilded accents.

• Visual Inspiration: Our mood board included iconic NYC fall imagery, such as Central Park’s golden trees, historic brownstones, and inviting libraries. This imagery served as the foundation for our product choices, ensuring every piece evokes a touch of New York charm.

3. Curating Products with Story and Style

Selecting each piece for the collection is where the art of curation truly comes to life. Every item is chosen not only for its beauty but also for its ability to tell a story and harmonize with the overall aesthetic.

• Home Accents and Decor: To bring the cozy feel of autumn into your home, we selected pieces like hand-crafted ceramic vases, candleholders in antique brass, and decorative bowls with leaf-inspired designs. Each item was chosen for its craftsmanship and unique character.

• Tableware and Entertaining Essentials: With holiday hosting on the horizon, we wanted to offer timeless pieces that elevate any gathering. From gold-accented dinnerware to embroidered linens and stunning napkin holders, the collection brings an effortless elegance to every tablescape.

• Textiles and Cozy Essentials: We included luxurious throws in rich, textured wool and accent pillows in deep tones to create a warm, inviting space. Chocolate and Sage green tones not only evoke the comfort of autumn but also add a layer of sophistication.

4. Creating an Immersive Shopping Experience

Once the collection is curated, we want to ensure that the shopping experience is immersive and enjoyable for our clients. Here’s how we bring Autumn in New York to life in our shop:

• Visual Storytelling: The product tell the story of autumn in New York, from city-inspired table settings to cozy reading nooks and are all available together for easy access. The sequence is designed to show how the pieces work together, helping clients envision these items in their own homes.

• Guided Styling Tips: For every collection, we are always available through our Concierge to share styling tips that help clients make the most of their purchases. For Autumn in New York, this includes advice on creating a seasonal tablescape, layering textures for warmth, and blending rustic and urban elements - tips are always shared on Living Beautifully as well so stay tuned here and sign up to receive our newsletters.

• Personal Shopping Assistance: We provide personalized recommendations and styling assistance to help clients curate their own autumn-inspired spaces. Just contact us through our Concierge.

6. Sharing the Collection with Our Clients

After weeks of planning, designing, and curating, we’re thrilled to share the final collection with our clients. We introduce you now to Autumn in New York celebrating the beauty of the season with those who inspire us most—our clients.

Experience “Autumn in New York”

Our Autumn in New York collection invites you to embrace the warmth, sophistication, and elegance of the season. From luxurious home accents to timeless tableware, each piece captures the essence of autumn in the city that never sleeps. Visit The Mayfair Hall to explore this enchanting collection and bring a piece of New York’s fall beauty into your home.